JetBlack’s Love for Cycling Drives Accessible Performance
Celebrating 15 years of business in Australia in 2020, the familiar black and orange JetBlack cycling brand has evolved.
JetBlack’s purpose statement today is ‘Love to Ride’. And its mission statement is ‘Accessible Performance’. Don’t confuse the brevity of these statements with any lack of thought or depth. JetBalck has driven the remarkable success of this Australian based company that is now a global brand.
Like many independent start-ups, JetBlack Cycling started small, originally operating out of storage facility with just two shelves of pallet racking.
But from those small beginnings, a lifelong passion for cycling along with consistent and significant investment into people and product development, has produced remarkable results, not only for JetBlack, but for their dealers and customers worldwide.